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Privacy Policy


Here at Ana Heart, our approach to our customers and their privacy is that of complete clarity which starts with a Privacy Policy that uses plain English. We want our customers to have full knowledge of the way their information is collected, used and stored, without getting bogged down in confusing jargon and lengthy small print.

It’s important to give this policy a read, making sure you understand everything.

Who we are

References in this Privacy Policy to “Ana Heart”, “we”, “us” or “our” relate to Ana Heart, 202 (1st floor) Fulham Road - London SW10 9PJ, UK. Ana Heart determines the purposes and means of processing your information.

Contact details

You can find useful information about how to exercise your rights in the section “Your rights concerning your Personal Data” below. For specific queries, just get in touch at customercare@anaheart.co.uk

Information we collect

The personal information (“Personal Data”) about you that we collect includes:

  • any information that you provide us when you purchase something from our store (name, address, e-mail address, payment details)
  • data from the device you use to access and use our services. For example, mobile network information, location data, IP address, browser type, pages visited, content viewed, links and buttons clicked, URLs visited before and after you use our services. You can find the section “Cookie Policy” below for further information
  • Your social media profile details (name, profile photo and other information you make available to us) when you connect with or contact us through our social media accounts

How we use your data

We use the information we collect from you to provide, maintain, protect and improve our service, to develop new ones and to protect Ana Heart and yourself. We also use this information to offer you tailored content, like sending you more relevant promotional offers.

Please note that we may also process personal data for marketing purpose as we see necessary for the purpose of our legitimate interests in promoting our products.

Your rights concerning your Personal Data

We will advise you if you choose to exercise any of your rights under the General Data Protection Regulation, including:

  • Withdrawing your previously granted consent, however, this will not invalidate any previously consented processes
  • Lodging a complaint with any relevant Supervisory Authority
  • Access to your Personal Data that we hold or process
  • The correction of any Personal Data that is incorrect or out of date
  • The erasure of any Personal Data that we process, when there is no compelling reason to continue processing it
  • Restricting the processing of your Personal Data in certain circumstances
  • Right to data portability, that enables you to ask us to provide you or another company you nominate with some of your Personal Data
  • The right to object to any processing data where we are doing it for our own legitimate interests, although we may continue to process your data when there are compelling legitimate grounds or in connection with any legal claims
  • The right not to be subject to a decision made entirely by an automated process This means you can request that we involve a person in the decision-making process

Information from third parties

We may also collect information about you from third parties, such as our partners, service providers and publicly available websites. This keeps the data up-to-date and accurate, provides you with products and services relevant to your interests and improves your experience with us.

Who we share your information with

We may use services offered by trusted third parties to process your information. These services include payments, marketing, and data analysis.

We may also share your personal information to comply with any requirements of law, to comply with any legal process, for the purposes of obtaining legal advice, for the purposes of credit risk reduction, to prevent and detect fraud and/or to protect and defend the rights and property of Ana Heart.

Retention Period

We will ensure that your Personal Data is protected and only used for reasonable purposes.

We will store your data as long as you remain a customer with us.

If you stop being a customer with us, we will keep your data for the minimum length of time required to fulfil any purpose set out in this policy and any relevant legal or regulatory obligations.


We understand that online security and data protection is an area of vital importance for all of our customers, so it is important to us that you have confidence in the security of your personal details before you use our website. We are committed to employing security measures to protect your information from access by unauthorised persons and to prevent accidental or unlawful processing, disclosure, destruction, loss, alteration and damage. Our technological security solutions are very advanced and are governed by a mature framework.

As the security of some communications via the internet are not completely secure, we cannot guarantee the complete security of any information that you disclose using your internet connection. You accept the internet security implications of using the internet and Ana Heart will accept no liability for any direct, consequential, incidental, indirect, or punitive losses or damages arising out of such an occurrence.

Changes to our Privacy Policy

We may update this policy from time to time, so please review it frequently.

We will not enforce material changes to the Privacy Policy without your express consent. If you do not accept the changes to the Privacy Policy, or fail accept the changes in time, we may not be able to continue providing you with some or all products and services.

Cookie Policy

Cookies are text files stored on your web browser. They enable us to identify you when you visit our website. Cookies collect some of your personal data when you use our site in order to improve your online experience.

We use different kinds of cookies:

Strictly necessary: these cookies enable you to navigate the sites and also enable us to provide you the content that you have requested. If you decide to opt out of these cookies you will not be able to access the main functions of our websites, such as accessing your account. These cookies are valid until you close the browser, after which they will be deleted.

Examples of these types of cookies are:

  • Positioning the content on your device or screen, so that you can navigate on our website
  • Keeping you logged in every time you visit our website without having to log in every time to use our website

Functionality: these cookies recognise you when you log into the website and can remember the choices you make, so that we can improve and personalise your experience, providing you many features. You can still use our website if you opt out of receiving them, but you will find it more difficult to use some features, such as keeping you logged in our website. They expire after a maximum 2 years, but they can be deleted earlier.

Examples of these types of cookies are:

  • Remembering your preferences and settings
  • Showing you ‘related article’ links, depending on the information you look at

Performance/Analytical: these cookies collect information about the use of the website by people who visit it and how the site performs. So that we can improve the performance of our website, these cookies collect the information without identifying you and some of them may be used by third parties, which, however, will not be to identify you. You can opt out of receiving these cookies and be able to use our website without compromising all of its features. Their validity may differ, but they can be deleted at any point.

Examples of these types of cookies are:

  • Knowing how many times a page has been viewed
  • Providing statistics on how our websites are used
  • Seeing how our content and ads are effective
  • Improving the user experience

Third party Marketing/Targeting: These cookies allows us to deliver advertisements and content relevant to you. They keep record that you have visited our website. They also limit the number of times you see a specific advertisement, measuring the effectiveness of an advertising campaign. We use cookies placed by third parties to collect information related to your browsing activity. Personal data is not collected, as the cookies are stored anonymously. If you disable these cookies, you will still be able to use our website, but the advertisements will be not tailored according to your interests.

Examples of these type of cookies are:

  • Collecting information about your browser’s usage in order to target website content and adverts
  • Delivering content and marketing communication tailored to your interests
  • Performing search retargeting, which on the basis of your browsing activities allows our adverts to be displayed on third party websites

You can change your cookie settings at any moment, clicking on ‘options’ or ‘preferences’ menu of your browser or otherwise use the 'Help' option in your browser for more details.

Ana Heart -
202 (1st floor) Fulham Road - London SW10 9PJ, UK -
£30 - £100 Ana Heart Phone: +44 203 747 6777